Results Are NOT Enough

But first… lets get the results!

Sales professionals and top consultants consistently bear the aforementioned thing…

“YOU MUST TALK ABOUT THE RESULTS TO YOUR CUSTOMER OR THEY WON’T BUY!”

This is a acceptable start, but that is alone the aboriginal step… and with it you ability get the FIRST sale; but how do you get the fourth?

Before we can get above the results; we aboriginal accept to apperceive how to get TO the results. Too abounding times humans allocution about what they do or how they do it; but that is not what the chump wants to apperceive initially. He absolutely wants to apperceive “What are the results?” If you wish to accept acute communications, this is breadth you accept to start.

Create a aftereffect chart:

Draw three columns

Title cavalcade one; EXPERTISE and access one breadth of ability in this column.

Title cavalcade two PROCESS and access the agency that you bear your ability or your way of working.

Finally, appellation cavalcade three RESULTS and access the after-effects of your work.

To use an ball archetype to absolutely advice you anticipate added broadly, let’s use a singer. Don’t worry, we will aswell use a business example.

In the ability cavalcade a accompanist would access her ability as SINGER. OK. No abruptness there. Maybe the accompanist gives reside performances at a concert; goes into studios as a accomplishments vocalist, performs at bounded venues. This is the singers adjustment and activity of delivery. This is her work. Finally, a accompanist may accept a acceptable afterward of fans. So her after-effects could be “higher acquirement for your area through added fan appearance and purchases” or “higher acknowledgment to new customers” and “repeat business that leads to lower chump accretion costs”. The after-effects could accept abundant banking allowances to a club owner; this is one acumen that they would be absorbed in hiring that singer.

Notice that I wrote that this is one acumen that they would be absorbed in hiring the singer. Just because you accept discussed the after-effects that the applicant wants delivered does not beggarly they will appoint you. It just agency that they admit your value. Congratulations. But what if they don’t like you? What if they don’t assurance you?

Business Archetype of the After-effects Chart

Before proceeding; as promised, actuality is a business case archetype abounding in. Let’s yield a attending at the after-effects for a archetypal activity administration consultant:

The Ability is obvious; they are a Certified Activity Administration Professional (PMP).

The Activity is appropriately as obvious. They will chase the Activity Administration Institute’s methods for affective a activity forward. This is something that all Certified Activity Managers would do.

So the alone affair larboard to sell, according to top sales professionals, is the results.

Guess what? Every activity administration aggregation leveraging PMPs is traveling to accept the aforementioned set of results.

So the catechism is: “Why should an bread-and-butter client accept you over the added 9 guys that just absolved in the aperture cutting the aforementioned clothing with the aforementioned presentation in duke and the aforementioned exact results?”

Because you will yield a footfall above the after-effects to get the deal. See my accessible commodity to apprentice more.

Dawnna St Louis is a Top Woman Motivational Speaker. Dawnna works with organizations about the apple to break advanced of trends and bend the market. Innovative organizations accommodate the way the apple thinks, acts, and evolves.

Dawnna has the Motivational Style of Tony Robbins; Business Savvy of Steve Jobs; A Splash of Humor and A Whole Audience Experience that sends your aggregation into action.